DO
Write the headline, description, and other text fields in the third person (she/he/they pronouns).
DON’T
Write the headline or other fields in the first person or second person (I/you pronouns)
DO
Write the headline, description, and other text fields in the third person (she/he/they pronouns).
DON’T
Write the headline or other fields in the first person or second person (I/you pronouns)